Today I wanted to put a link to my Etsy shop on the main page of my little old website, built with a text-editor in 2001, left untouched since 2006. While I was already logged in to my cPanel on the hosting page, I checked my website statistics and found the most visited page.

I have an average of about 20 visitors a day, every day, who came to this one page after searching on Google for “heiraten in Las Vegas”. Google takes them to this location, buried deep in my slightly unstructured website, where I simply describe, in minimally formatted text, how ridiculously easy it was to get married in Las Vegas in 2004. This one page is the only one on my website that I wrote in German, everything else is in English.

For some reason Google considers this piece of plain text, mostly outdated, information highly relevant to the subject – and I didn’t even know about SEO back then, nor did I care how many visitors I have on my page.

Go figure!?